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The Message

An old blind man was sitting on a busy street begging for money. On a cardboard sign, next to an empty tin cup, he had written "Blind – Please help".

No one was giving him any money.

A copywriter from an advertising agency walked past, and she saw the blind man with his sign and empty cup.

The copywriter took a marker from her pocket, turned the cardboard back-to-front, and re-wrote the sign, then went on her way.

Immediately, people began putting money into the tin cup.

After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said.

“It says:

It’s a beautiful day. You can see it. I cannot.” said the stranger.


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