The Message



An old blind man was sitting on a busy street begging for money. On a cardboard sign, next to an empty tin cup, he had written "Blind – Please help".


No one was giving him any money.


A copywriter from an advertising agency walked past, and she saw the blind man with his sign and empty cup.


The copywriter took a marker from her pocket, turned the cardboard back-to-front, and re-wrote the sign, then went on her way.


Immediately, people began putting money into the tin cup.

After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said.


“It says:

It’s a beautiful day. You can see it. I cannot.” said the stranger.


#communications #empathy #copywriting #message #perception #language #emotion #appeal #love #compassion #kindness #respect #gratitude #hope #understanding #life #inspiration #bekind #psychology #growth #鬱金香手記 #TheTulipDiary

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